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A new occasion wear, bridal and prom hire shop has opened on Mill Street in Brierley Hill town centre.
The joint venture, characterfully named La Robe De Valeries, between established shop owners Valerie Wylde (owner of Polly’s Tea Room) and Michelle Foxall (owner of NB Nails Holistics Beauty), has begun trading on Mill Street in Brierley Hill – just a few doors away from the pair’s existing businesses.
La Robe De Valeries will initially focus on women’s dress hire, including wedding dresses, prom dresses and other occasion wear, but they hope to develop the business quickly to offer men’s suit hire and “wedding packages”.
Michelle, also owner of NB Nails Holistics Beauty, said:
“These days there’s a lot of pressure to spend big on a wedding but not everyone can afford it.
“As Val and I already run businesses which offer services to weddings – Val with the catering and me with the nails and makeup – we thought why not take it one step further and also hire-out beautiful dresses at an affordable price.
“We’re really proud of what we’ve managed to do inside our little shop and so excited to begin trading.”
Invited along to open the new business, Mike Wood said:
“It’s so great to see local people like Val and Michelle seeing a gap in the market and seizing the opportunity to setup a new business.
“Brierley Hill town centre is going to benefit hugely from millions of pounds of funding over the next few years, but it is local entrepreneurs who will create the thriving town centre we all want see – so I really want to congratulate Val and Michelle and wish them the very best of luck with their new venture.”
Brierley Hill town centre is going to benefit hugely from millions of pounds of funding over the next few years, but it is local entrepreneurs who will create the thriving town centre we all want see.